87%
Among U.S. households earning $100,000 or more per year, what share own stock?
Stock ownership rises sharply with household income.
Source: Gallup (2025) news.gallup.com
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About what share of Americans said they owned stock (including in a 401(k) or IRA) in 2025?

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87%
Stock ownership rises sharply with household income.
Source: Gallup (2025) news.gallup.com
84%
That's roughly double the rate among adults with a high school education or less (42%).
Source: Gallup (2025) news.gallup.com
about 52%
Ownership fell well below 60% for over a decade after the 2008 financial crisis before recovering.
Source: Gallup (2013) news.gallup.com
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