Money · Guess the stat

How well do you know stock ownership in America?

Guess the real numbers behind who owns stock, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

What share of U.S. college graduates own stock?

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Today's round

  • 4 stats to guess
  • 1 opinion poll
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Guess, see the crowd, get the real number. One ranked attempt per day.

Equity by the numbers

Real figures with their sources. All Equity facts →

62%

About what share of Americans said they owned stock (including in a 401(k) or IRA) in 2025?

That matched 2024's reading and continued a climb back above 60% after more than a decade below it.

Source: Gallup (2025) news.gallup.com

87%

Among U.S. households earning $100,000 or more per year, what share own stock?

Stock ownership rises sharply with household income.

Source: Gallup (2025) news.gallup.com

about 52%

In 2013 and 2016, stock ownership hit some of its lowest points since 2001. What was the rate in those years?

Ownership fell well below 60% for over a decade after the 2008 financial crisis before recovering.

Source: Gallup (2013) news.gallup.com

What people think about stock ownership and financial equity in America

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Do you personally own any stock, including through a 401(k)?

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What do you think is the best way to build long-term wealth?

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Would you rather have $10,000 in stock or $10,000 in cash savings?

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Questions

How does EquityPoll.com work?

Each question asks you to guess a real number about stock ownership and financial equity in America. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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