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Equity facts & stats

4 sourced facts about stock ownership and financial equity in America, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

About what share of Americans said they owned stock (including in a 401(k) or IRA) in 2025?

Answer62%

That matched 2024's reading and continued a climb back above 60% after more than a decade below it.

Source: Gallup (2025) news.gallup.com

Going deeper

Among U.S. households earning $100,000 or more per year, what share own stock?

Answer87%

Stock ownership rises sharply with household income.

Source: Gallup (2025) news.gallup.com

What share of U.S. college graduates own stock?

Answer84%

That's roughly double the rate among adults with a high school education or less (42%).

Source: Gallup (2025) news.gallup.com

Expert level

In 2013 and 2016, stock ownership hit some of its lowest points since 2001. What was the rate in those years?

Answerabout 52%

Ownership fell well below 60% for over a decade after the 2008 financial crisis before recovering.

Source: Gallup (2013) news.gallup.com

Think you'd have guessed them?Today's round is four stats like these plus one opinion poll. Your streak and level follow you to every site.Play today's round